Cookie Policy
Last Updated: January 15, 2025
At FlareSparkly, we use tracking technologies on flare-sparkly.com to improve how our SEO tools work for you. This document explains what we track, why we track it, and what control you have over these technologies. We want you to understand exactly what happens when you visit our site.
What Are Cookies and Tracking Technologies?
Cookies are small text files that get stored on your device when you visit websites. They help sites remember your preferences and understand how you interact with them. We also use similar technologies like web beacons and local storage.
Think of cookies as digital bookmarks. When you return to our site, we can recognize you and tailor your experience based on previous visits. Some cookies disappear when you close your browser—those are session cookies. Others stick around for a set period—we call those persistent cookies.
Types of Tracking We Use
We categorize our tracking technologies into four main types. Each serves a different purpose in helping us run flare-sparkly.com effectively.
Specific Tracking Technologies on Our Site
Here's what actually runs on flare-sparkly.com and what each piece does for your experience:
| Technology Name | Purpose | Duration | Category |
|---|---|---|---|
| session_id | Maintains your logged-in state while using SEO tools | Browser session | Essential |
| user_preferences | Stores dashboard layout and tool settings | 12 months | Functional |
| analytics_visitor | Tracks site usage patterns and feature interaction | 24 months | Analytical |
| campaign_source | Identifies how you found our platform | 30 days | Marketing |
| feature_flags | Controls access to beta features you're testing | 6 months | Functional |
| security_token | Protects against unauthorized access attempts | Browser session | Essential |
How Tracking Improves Your Experience
Let me give you concrete examples of how this tracking benefits you as a user:
- When you run a site audit, we remember your scan settings so you don't reconfigure them every time
- If our keyword tool loads slowly for many users, analytics tell us to optimize it
- Your preferred data visualization format (charts vs. tables) stays consistent across sessions
- We detect if you're consistently using mobile and adjust interface elements accordingly
- Failed searches help us identify missing features that users actually want
- Session data helps us recover your work if your connection drops unexpectedly
Real-world scenario: Last year, our analytics showed users abandoning the backlink checker after 30 seconds. We investigated and found the loading indicator wasn't clear. After we fixed it based on that tracking data, completion rates jumped significantly.
Managing Your Tracking Preferences
You have several options for controlling what gets tracked. Here's how to adjust your settings:
Browser-Level Controls
Every modern browser lets you manage cookies. The exact steps vary, but generally you'll find these options in Settings or Preferences under Privacy or Security sections.
Chrome: Settings → Privacy and security → Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions → Manage cookies
You can block all cookies, block third-party cookies only, or delete cookies after each session. Just know that blocking essential cookies will prevent you from logging in or using our tools effectively.
What Happens When You Block Cookies
- Essential cookies blocked: You won't be able to access your account or use authenticated features
- Functional cookies blocked: Your preferences won't save between visits
- Analytical cookies blocked: We lose visibility into how you use the platform, but functionality remains intact
- Marketing cookies blocked: You'll still see ads, just less relevant ones
Third-Party Tracking
We work with certain service providers who place their own tracking technologies on flare-sparkly.com. These include analytics platforms that help us understand user behavior and optimization tools that improve site performance.
These third parties operate under their own privacy policies. We carefully select partners and require them to handle data responsibly, but you should review their policies separately if you're concerned about specific vendors.
Data Retention and Your Control
Different cookies have different lifespans based on their purpose. Session cookies vanish when you close your browser. Persistent cookies stick around for the duration specified in the table above.
You can delete cookies at any time through your browser settings. This clears existing tracking data, though new cookies will be set when you visit again unless you've blocked them entirely.
If you want to use our tools but minimize tracking, here's what we recommend: Keep essential and functional cookies enabled, but block analytical and marketing ones. You'll have full functionality with reduced tracking.
Updates to This Policy
Technology evolves, and so do our tracking practices. When we make significant changes to how we use cookies on flare-sparkly.com, we'll update this policy and change the date at the top.
Major changes might include adopting new tracking technologies, working with different analytics providers, or changing how we categorize certain cookies. We recommend checking back occasionally if you're particularly privacy-conscious.
Questions About Our Tracking
If something in this policy isn't clear, or if you have specific questions about what we track and why, we're happy to explain further. Privacy matters, and you deserve straightforward answers.
Need More Information?
Contact us about cookie usage or privacy concerns
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