SEO Tools Education That Actually Prepares You

Most online courses teach theory. We focus on the practical skills you'll use daily when working with SEO tools and software in Bulgaria's growing digital marketing sector.

Our program runs for eight months and covers everything from keyword research fundamentals to advanced technical SEO implementations. You'll work with real tools, analyze actual websites, and build a portfolio that shows what you can do—not just what you've memorized.

We built this because too many people finish courses and still don't know how to use the tools properly. That changes here.

Next cohort starts September 2026
Students learning SEO tools and analytics software in collaborative environment

Three Learning Tracks

Choose the path that matches your current experience level. All tracks include hands-on work with industry-standard tools and regular feedback from practitioners.

Foundation Track

8 weeks

Starting from scratch? This track introduces you to SEO concepts and the tools used to implement them. You'll learn Google Search Console, basic analytics, and keyword research platforms.

  • Search engine basics
  • Keyword research tools
  • Analytics fundamentals
  • Content optimization

Technical Track

14 weeks

For those with some SEO knowledge who want to go deeper into technical implementations. You'll master crawling tools, site audit software, and technical optimization platforms.

  • Site crawling and audits
  • Technical SEO tools
  • Performance optimization
  • Schema and structured data

Advanced Track

12 weeks

Already working in SEO? This track covers enterprise-level tools, API integrations, and automation. Perfect for those who want to work with larger sites or agencies.

  • Enterprise SEO platforms
  • API integrations
  • Automated reporting
  • Large-scale implementations

What You'll Actually Learn

Search Analytics Setup

Weeks 1-3

Start by connecting and configuring Google Search Console, Analytics, and tracking implementations. You'll learn to read the data correctly and spot common setup issues that affect reliability.

Search Console Analytics Setup Data Interpretation

Keyword Research Tools

Weeks 4-7

Learn multiple keyword research platforms and when to use each one. You'll work through competitor analysis, search intent mapping, and building keyword strategies for different types of sites.

Keyword Platforms Competitor Research Search Intent

Site Audit Software

Weeks 8-12

Master crawling tools and learn to conduct comprehensive site audits. You'll identify technical issues, prioritize fixes, and create actionable recommendations that development teams can actually implement.

Crawling Tools Technical Audits Issue Prioritization

Link Analysis Platforms

Weeks 13-16

Work with backlink analysis tools to evaluate link profiles, identify opportunities, and assess link quality. You'll learn to spot problematic links and build outreach strategies based on data.

Backlink Tools Link Quality Assessment Outreach Planning

Rank Tracking and Reporting

Weeks 17-20

Set up rank tracking correctly and build reports that communicate results to clients or stakeholders. You'll automate data collection and create dashboards that update automatically.

Rank Trackers Automated Reporting Data Visualization

How We Actually Teach This

Theory only gets you so far. Every week includes practical assignments using real SEO tools on actual websites. You'll make mistakes in a safe environment and learn from them.

01

Live Tool Demonstrations

Weekly sessions where instructors show you how they use tools in real projects. Ask questions, see workflows, and understand why certain approaches work better than others.

02

Practice Assignments

Each module includes hands-on tasks using the tools you've learned. You'll analyze real websites, identify issues, and create recommendations. All work gets reviewed with specific feedback.

03

Portfolio Projects

Build a collection of work that demonstrates your capabilities. Complete site audits, keyword research reports, and optimization plans you can show potential employers or clients.

04

Peer Review Sessions

Learn to evaluate work critically by reviewing other students' assignments. This develops your analytical skills and exposes you to different approaches for solving the same problems.

Joining the September Cohort

We accept 30 students per cohort to keep the learning environment focused. Classes happen twice weekly in the evenings, with optional weekend lab sessions where you can get help on assignments.

The program requires about 12 hours per week—class time plus homework. Most students find that manageable while working full-time, though you'll have busy weeks during major projects.

You'll need a computer capable of running multiple browser tabs and basic software. All SEO tools are provided through educational licenses—no separate subscriptions required.

We're looking for people who are genuinely interested in learning SEO tools properly. Prior experience helps but isn't required for the Foundation track. You do need basic computer skills and the ability to read technical documentation.

Get Program Details

Important Dates

Applications Open March 15, 2026

Submit your application and portfolio

Application Deadline July 31, 2026

Final day to complete applications

Interviews August 5-20, 2026

Short conversations about your goals

Enrollment Confirmation August 25, 2026

Acceptance notifications sent

Program Begins September 8, 2026

First session and orientation